It’s deceptively simple. A blend of fine Latin American beans roasted to a glistening, dark chestnut color. Loaded with flavor, balancing tastes of toffee and cocoa, just a touch of sweetness from the roast. This coffee is our beginning, the very first blend we ever created for you back in 1971. And this one blend set the course for the way our master blenders and roasters work even today. A true reflection of us and a delicious cup of coffee, period. It all starts from here. The Starbucks Difference: What is the Starbucks difference? It's our commitment to create a long-term supply of high-quality, gourmet coffee and positively impact the lives and livelihoods of coffee farmers and their communities. Starbucks, in pursuit of premium quality coffee​, harmoniously sources beans from more than 30 coffee-producing countries located within the "Coffee Belt." As a result, we have instituted our own set of comprehensive guidelines to help ensure the coffee we buy is ethically grown and responsibly traded. Nestlé uses Starbucks trademarks under license. Keurig and K-Cup are trademarks of Keurig Green Mountain, Inc., used with permission.