We introduced this blend in 1998 for those who prefer a milder cup. A shade lighter than most of our offerings—more toasty than roasty—it was the result of playing with roast and taste profile together for a flavor that appealed to a wider range of palates. Perfect if you want to wake up to a less intense coffee but still want a lot of character, it's light and lively with a soft sweetness. Nestlé uses Starbucks trademarks under license PREMIUM COFFEE IN A K-CUP—Starbucks delivers exceptional coffee cup after cup with this 32-count K-Cup pod box of Breakfast Blend medium roast coffee for Keurig brewers STARBUCKS BREAKFAST BLEND COFFEE—Notes of brown sugar and sweet orange mingle in our lightest medium roast coffee FRESH TASTE—Starbucks adheres to the highest quality standards—shipping you the same carefully roasted 100% arabica coffee beans we brew in our cafés MAKE IT YOUR OWN—The perfect everyday cup, Starbucks coffee is great for adding personal touches of inspiration like milk, cream, syrup or a variety of other additions to make it your own ETHICALLY SOURCED—Starbucks is committed to 100% ethical coffee sourcing in partnership with Conservation International