From our first store in Seattle’s Pike Place Market to our coffeehouses around the world, customers requested a freshly brewed coffee they could enjoy throughout the day. So in 2008, our master blenders and roasters worked together with customers to create it for you. The result was Pike Place Roast, a blend so consistent and harmonious that no single characteristic dominates—or disappears. Pike Place is a registered trademark of The Pike Place Market PDA, used under license. Starbucks VIA INSTANT COFFEE—Starbucks delivers exceptional coffee cup after cup with this 8-count box of Starbucks VIA Instant Pike Place Roast medium roast instant coffee PIKE PLACE ROAST—A smooth, well-rounded blend of Latin American coffees with subtly rich notes of chocolate and toasted nut, it’s perfect for every day FRESH TASTE—Starbucks adheres to the highest quality standards—freshly shipping you the same carefully roasted 100% arabica coffee beans we brew in our cafés MAKE IT YOUR OWN—The perfect everyday cup is easy to enjoy in an instant—whether it's at the start of a new day, or as a reward at the end of a long one ETHICALLY SOURCED—Starbucks is committed to 100% ethical coffee sourcing in partnership with Conservation International