The Original Power Pout Stila's Stay All Day Long-Wear Liquid Lipstick delivers creamy, rich color with a lightweight, super comfortable feel and stays in place for up to 12 hours of continuous wear, while never leaving lips feeling dry. A cult favorite for years among Stila fans and beauty aficionados alike, Stila's liquid lipstick is available in an array of matte, sheer, and shimmer finishes, all celebrated for their incredible staying power. Color-rich formula does not bleed or transfer. Provides intense hydration with bold, long-lasting pigment. Weightless and comfortable texture. Custom precision doe-foot applicator makes detailing the lip easier. Enriched with Vitamin E and avocado oil soften and nourish the lips, so they look and feel beautiful.