Strategic Brand Management Surviving the Competitive Environment
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Strategic Brand Management Surviving the Competitive Environment
The book covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business the book discusses with illustrations the process of building and protecting brands what it takes for a popular name to become a brand and then a power brand.
- 品牌: Taylor & Francis Ltd
- 类别: 商业、 金融与法律
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语言: English
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作者: Strategic Brand Management: Surviving the Competitive Environment
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出版日期: 2026-02-24
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页数: 250
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出版社/标签: Taylor & Francis Ltd
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格式: Hardback
- Fruugo ID: 556376810-1124179865
- ISBN: 9781032947457
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STANDARD: CN¥58.49 - 之间的交付 周二 24 十一月 2026–周一 14 十二月 2026
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