Strategic Brand Management Surviving the Competitive Environment

CN¥1,649.00
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Strategic Brand Management Surviving the Competitive Environment

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Strategic Brand Management Surviving the Competitive Environment

The book covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business the book discusses with illustrations the process of building and protecting brands what it takes for a popular name to become a brand and then a power brand.
  • 品牌: Taylor & Francis Ltd
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Strategic Brand Management: Surviving the Competitive Environment
  • 出版日期: 2026-02-24
  • 页数: 250
  • 出版社/标签: Taylor & Francis Ltd
  • 格式: Hardback
  • Fruugo ID: 556376810-1124179865
  • ISBN: 9781032947457
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