Strategic Event Creation - Liz Sharples
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Strategic Event Creation - Liz Sharples
Changes In The Wider Environment Have Triggered A Normal For Event Creation. Heightened Attendee Expectations, A Keener Focus Upon The Return Required By Funders And Wider Stakeholders, And, Of Course, An Ever More Competitive Event Marketplace. Couple These With Csr, Social Media, Globalisation And Technology And The Reasons Event Creation Is Now A Strategic And Multilayered Responsibility Are Clear.
- 品牌: Unbranded
- 类别: 参考
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语言: English
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作者: Liz Sharples
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出版日期: 2014-09-30
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页数: 306
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出版社／标签: Goodfellow Publishers Limited
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格式: Paperback
- Fruugo ID: 469752616-983707537
- ISBN: 9781910158074
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