Strategic Integrated Marketing Communications - Percy, Larry - Economics, Finance, Business and Management - Taylor & Francis Ltd - Paperback

CN¥599.00
+ CN¥136.99 送货

Strategic Integrated Marketing Communications - Percy, Larry - Economics, Finance, Business and Management - Taylor & Francis Ltd - Paperback

  • 品牌: Unbranded
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Strategic Integrated Marketing Communications - Percy, Larry - Economics, Finance, Business and Management - Taylor & Francis Ltd - Paperback

  • 品牌: Unbranded
价格： CN¥599.00
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CN¥599.00
+ CN¥136.99 送货

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描述

Strategic Integrated Marketing Communications - Percy, Larry - Economics, Finance, Business and Management - Taylor & Francis Ltd - Paperback

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.
  • 品牌: Unbranded
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Percy | Larry
  • 页数: 304
  • 出版社／标签: Taylor & Francis Ltd
  • 格式: Paperback
  • Fruugo ID: 172176083-368070818
  • ISBN: 9780367770624

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