Strategic Integrated Marketing Communications
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Strategic Integrated Marketing Communications
This Book Provides A Disciplined, Systematic Look At What Is Necessary To The Planning And Implementation Of An Effective Integrated Marketing Communications (imc) Programme. Throughout, Attention Is Paid To Balancing Theory With Practical Application, How To Successfully Implement Theory For Effective Communication. Step-by-step, Knowledge And Understanding Builds Through The Book, Starting By Laying A Foundation To Provide Context, Looking At The Role Of Imc In Building Brands And Strengthening Companies.
- 品牌: Taylor & Francis Ltd
- 类别: 商业、 金融与法律
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语言: English
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作者: Larry Percy
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出版日期: 2023-03-03
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页数: 318
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出版社／标签: Taylor & Francis Ltd
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格式: Paperback
- Fruugo ID: 555216927-1122282627
- ISBN: 9780367770624
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