Strategic Marketing for High Technology Products: An Integrated Approach

CN¥459.00
+ CN¥64.99 送货

Strategic Marketing for High Technology Products: An Integrated Approach

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Strategic Marketing for High Technology Products: An Integrated Approach

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描述

Strategic Marketing for High Technology Products: An Integrated Approach

This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market in the high-tech context. It highlights and promotes the integrated f
  • Fruugo ID: 344376231-754015392
  • ISBN: 9780367591113

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  • STANDARD: CN¥64.99 - 之间的交付 周一 19 一月 2026–周五 06 二月 2026

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