Strategic Marketing Management Rle Marketing
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Strategic Marketing Management Rle Marketing
This Book Considers Marketing Management Within The Overall Corporate System Of Business Policy-making, Strategic Planning And The Implementation And Control Of Effective Plans. The Information Requirements Of Marketing Management Are Highlighted And The Marketing Information System Concept Is Developed Within The Framework Of Managerial Information Systems. In The Chapters Which Deal With The Elements Of The Marketing 'mix', The Interrelated Nature Of These Variables Is Emphasized.
- 品牌: Taylor & Francis Ltd
- 类别: 商业、 金融与法律
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语言: English
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作者: Gordon Foxall
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出版日期: 2015-11-26
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页数: 290
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出版社／标签: Taylor & Francis Ltd
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格式: Paperback
- Fruugo ID: 547278441-1105207469
- ISBN: 9781138982970
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