Strategies for International Industrial Marketing (RLE International Business): The Management of Customer Relationships in European Industrial Mark

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Strategies for International Industrial Marketing (RLE International Business): The Management of Customer Relationships in European Industrial Mark

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Strategies for International Industrial Marketing (RLE International Business): The Management of Customer Relationships in European Industrial Mark

CN¥1,949.00

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+ CN¥60.99 送货

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由……售出:

CN¥1,949.00

保存 CN¥350.00 (15%)

RRP

CN¥2,299.00
仅剩 1 件库存
+ CN¥60.99 送货

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描述

Strategies for International Industrial Marketing (RLE International Business): The Management of Customer Relationships in European Industrial Mark

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research in particular pointing out the differences in approach by different national groups in Europe.
  • Fruugo ID: 434350051-911557353
  • ISBN: 9780415658126

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  • STANDARD: CN¥60.99 - 之间的交付 周三 04 三月 2026–周二 24 三月 2026

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