Strategy In Airline Loyalty Frequent Flyer Programs
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Strategy In Airline Loyalty Frequent Flyer Programs
This Book Offers The First Comprehensive Exploration Of Frequent Flyer Programs. By Combining Academic Research With Extensive Insights And Examples From The Actual Business World, It Explores The Key Drivers And Strategies Of Airline Loyalty Marketing Today In An Unprecedented Manner. Strategy In Airline Loyalty Also Explores How The Programs Have Evolved Over Time From Marketing Programs To Financial Powerhouses, Identifying Both The Catalysts For Change, As Well As The Strategic Options And Underlying Trade-offs Available To Airlines.
- 品牌: Springer Nature B.V
- 类别: 商业、 金融与法律
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语言: English
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作者: Evert R. de Boer
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出版日期: 2018-08-24
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页数: 302
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出版社／标签: Springer Nature B.V
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格式: Paperback
- Fruugo ID: 547392491-1105322206
- ISBN: 9783319873503
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