Strong Brands Strong Relationships
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Strong Brands Strong Relationships
From The Editor Team Of The Ground-breaking Consumer-brand Relationships: Theory And Practice Comes This Volume. Strong Brands, Strong Relationships Is A Collection Of Innovative Research And Management Insights That Build Upon The Foundations Of The First Book, But Takes The Study Of Brand Relationships Outside Of Traditional Realms By Applying Theoretical Frameworks And Considering Contexts. The Result Is An Expanded And Better-informed Account Of Peoples Relationships With Brands And A Demonstration Of The Important And Timely Implications Of This Evolving Sub-discipline.
- 品牌: Taylor & Francis Ltd
- 类别: 商业、 金融与法律
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语言: English
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作者: Taylor & Francis Ltd
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出版日期: 2015-06-22
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页数: 478
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出版社／标签: Taylor & Francis Ltd
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格式: Paperback
- Fruugo ID: 547277469-1105206507
- ISBN: 9781138786837
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