The Alignment Factor Leveraging The Power Of Total Stakeholder Support
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The Alignment Factor Leveraging The Power Of Total Stakeholder Support
The Importance Of Creating A Favourable Impression Is Hard To Overstate In All Walks Of Life - In Business Its Vital To Achieve Strategic Goals. Customers, Journalists, Bloggers, Investors, Governments And Other Groups Are All Important Stakeholders In An Organizations Performance And In Persuasively Communicating A Companys Ethical And Socially Responsible Behaviour, These Groups Can Be Kept Onside. Supported Throughout By Lively Examples, This Book Contains Guidance For Implementing Strategies That Engage Stakeholders - Highlighting Those Organizations Which Employ Communication Professionals As Key Performers.
- 品牌: Taylor & Francis Ltd
- 类别: 商业、 金融与法律
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语言: English
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作者: Cees B.M. Van Riel
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出版日期: 2012-03-27
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页数: 258
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出版社／标签: Taylor & Francis Ltd
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格式: Paperback
- Fruugo ID: 547211320-1105114049
- ISBN: 9780415690751
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