In this entertaining and insightful exploration of the process of invention an experienced inventor vividly illustrates how great inventions embody three crucial characteristicssimplicity elegance and robustness. Whether youre an aspiring inventor or an experienced designer the authors expertise personal examples and case studies offer detailed guidance on conceptualizing your ideas and turning them into reality. The author shows how ideas can come from a variety of sources such as the natural world basic physical principles life experience or even chance observations. He examines how intuition and the harnessing of subconscious information are key ingredients for the inventive process. He concludes with an indepth look at the business of invention and the typical inventors toolkit. He addresses the realworld challenges of turning a good idea into a practical marketable application including patents marketing and entrepreneurship. He is candid about the realities of hard work and the need to learn from the inevitable mistakes along the way. Full of insights and practical guidance from a successful inventor and entrepreneur this book will open new avenues of creativity for budding and accomplished inventors alike. show more