The Contested Terrain Of The New Zealand All Blacks - Peter Lang Ltd. - Steve Jackson - Communication studies - Peter Lang Ltd - Paperback

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The Contested Terrain Of The New Zealand All Blacks - Peter Lang Ltd. - Steve Jackson - Communication studies - Peter Lang Ltd - Paperback

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The Contested Terrain Of The New Zealand All Blacks - Peter Lang Ltd. - Steve Jackson - Communication studies - Peter Lang Ltd - Paperback

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The Contested Terrain Of The New Zealand All Blacks - Peter Lang Ltd. - Steve Jackson - Communication studies - Peter Lang Ltd - Paperback

In 2011, New Zealand rugby fans erupted in celebration as the All Blacks narrowly defeated France to win the Rugby World Cup - the team's first title since New Zealand hosted the inaugural tournament in 1987. In the years between these victories, the sport of rugby has been radically transformed from its amateur roots to a professional, global entertainment 'product'. This book explores these developments and focuses initially on the New Zealand Rugby Union's key deals with Rupert Murdoch's News Corporation and global sportswear giant Adidas in the 1990s.
  • 品牌: Unbranded
  • 类别: 参考
  • 语言: English
  • 作者: Steve Jackson
  • 长度: 312
  • 出版社／标签: Peter Lang Ltd
  • 格式: Paperback
  • Fruugo ID: 435954803-914073394
  • ISBN: 9781906165468

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