The Evolution of Integrated Marketing Communications: The Customer driven Marketplace

CN¥1,549.00
+ CN¥52.99 送货

The Evolution of Integrated Marketing Communications: The Customer driven Marketplace

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The Evolution of Integrated Marketing Communications: The Customer driven Marketplace

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描述

The Evolution of Integrated Marketing Communications: The Customer driven Marketplace

This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.
  • 品牌: Taylor & Francis Ltd
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Don Schultz (Northwestern University USA)
  • 出版日期: 2022-01-24
  • 页数: 142
  • 出版社／标签: Taylor & Francis Ltd
  • 格式: Hardback
  • Fruugo ID: 434349227-911556532
  • ISBN: 9780415668927

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