10;&10;NEXT BIG IDEA BOOK CLUB 2023 MUST READ BOOK2023 HOFFER BOOK AWARD - GRAND PRIZE FINALIST INDEPENDENT PUBLISHER BOOK AWARDS - GOLD MEDAL WINNER This is a handbook for visionaries.Making outlandish predictions about the future is easy. Predicting the future normal is far harder.For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company.From donning full body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other.Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world.