The Future-ready Brand How The Worlds Most Influential Cmos Are Navigating Socie

In His 2019 Book, The Indispensable Brand, Mitch Duckler Took Major Brands To Task For The Identity Crisis They Faced With So Many Of Them Indistinguishable From One Another, Failing At Arguably The Most Important Job Of Brand Management-differentiation. Then He Offered A Best Practices Workflow For Becoming An Indispensable Brand And Sustaining That Brand Excellence Over Time.now In The Future-ready Brand, Duckler Looks To A Set Of Challenges Facing The Worlds Leading Brands And Turns To The Worlds Most Influential Brand Officers Themselves To Find Solutions To These Challenges. Here Mitch Goes One-on-one With Over 40 Global 1,000 Cmos To Discover How They Are Navigating The Confluence Of Shifting Societal Forces And Emerging Technologies That Are Impacting How Every Brand Will Thrive In The Future.