Its Gannis journey from cult Scandi favourite to a leader in the sustainability spaceEmily Chan VogueThis book is about what happened when a business leader decided not to bury his head in the sand about climate change when he found the conversation with his kids about floods from melting ice caps too painful. This book asks what it means to force yourself to take a different business path where the destination is a responsible and profitmaking business.In The GANNI Playbook Nicolaj Reffstrup unveils the strategies that propelled GANNI to international stardom while candidly unravelling the cultural operational and creative components required to construct a business that embraces an uncertain future.GANNI offers a blueprint for how to embed sustainability from withinRachel Cernansky Vogue BusinessWhats the secret to sustainable success There is no secret. GANNI is willing to share. In fact its doing exactly thatRose Dodd Sleek