The Global Market: Developing a Strategy to Manage Across Borders

CN¥524.00
+ CN¥74.99 送货

The Global Market: Developing a Strategy to Manage Across Borders

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The Global Market: Developing a Strategy to Manage Across Borders

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描述

The Global Market: Developing a Strategy to Manage Across Borders

Discusses the twin forces of ideological and technological change that make globalization the most important issue facing executives. This book shows how many companies who have developed a global strategy face the challenge of balancing a multinational presence with demands of the unglobal consumer who does not have a one size fits all need.
  • Fruugo ID: 343478763-752574952
  • ISBN: 9780787968571

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