The Handbook of Brand Management Scales

CN¥1,649.00
+ CN¥64.99 送货

The Handbook of Brand Management Scales

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The Handbook of Brand Management Scales

价格： CN¥1,649.00
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CN¥1,649.00
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The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need.
  • Fruugo ID: 434353344-911560678
  • ISBN: 9780415742955

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