In this fascinating and practical guide BCGs Martin Reeves and Jack Fuller break down the science of imagination and offer tools tactics games and strategies for helping teams and organizations expand the art of the possible.A sixstep process for increasing imagination. A howto book through and through.Fascinating learnings from the fields from neuroscience computer science evolution anthropology and philosophy.Color visuals charts and figures.Creative games for breaking existing mental models and stoking ones imaginative fire which the authors use with their worldclass clients.Audience Creatives innovators entrepreneursampamp8212any leader in charge of a team or innovation effortsampamp8212and CIOsCEOs.