The Leap to Globalization: Creating New Value from Business Without Borders

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The Leap to Globalization: Creating New Value from Business Without Borders

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The Leap to Globalization: Creating New Value from Business Without Borders

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描述

The Leap to Globalization: Creating New Value from Business Without Borders

Three characteristics differentiate globalizing from simple international expansion. First globalization implies a redefinition of customer value; second it is an entrepreneurial process; and third speed plays an essential role. This book focuses on how globalizing is realized over time in companies that start from a narrow geographic base.
  • 品牌: John Wiley & Sons Inc
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Harry Korine (London Business School London England)
  • 出版日期: 2024-10-09
  • 页数: 176
  • 出版社／标签: John Wiley & Sons Inc
  • 格式: Hardback
  • Fruugo ID: 434384621-911592101
  • ISBN: 9780787962111

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