The Pricing and Revenue Management of Services: A Strategic Approach

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The Pricing and Revenue Management of Services: A Strategic Approach

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The Pricing and Revenue Management of Services: A Strategic Approach

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CN¥1,699.00

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The Pricing and Revenue Management of Services: A Strategic Approach

In a world of changing lifestyles brought about by new services technology and e-commerce this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices Ng advances the latest concepts in pricing and revenue management for services in a language that is useful prescriptive and yet thought-provoking.
  • Fruugo ID: 344381937-754021129
  • ISBN: 9780415350778

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