The Public Relations Handbook - Taylor & Francis Ltd

The Public Relations Handbook, 6th Edition Provides An Engaging, In-depth Exploration Of The Dynamic And Ever-evolving Public Relations Industry. Split Into Four Parts Exploring Key Conceptual Themes In Public Relations, The Book Offers An Overview Of Topics Including Strategic Public Relations, Politics And The Media; Media Relations In The Social Media Age; Strategic Communication Management; Public Relations Engagement In The Not-for-profit Sector; Activism And Public Relations; And The Effects Of Globalisation And Technology On The Field. Featuring Wide-ranging Contributions From Key Figures In The Pr Profession, This Edition Presents Fresh Views On Corporate Social Responsibility, Public Relations And Politics, Corporate Communication, Globalisation, Not-for-profit, Financial And Public Sector Public Relations.