The World According to Bridget Jones Discourses of Identity in Chicklit Fictions examines the cultural functioning of a popular contemporary strand in mainstream AngloAmerican literature known as chicklit. Assuming that the interpretive potential of chicklit novels is connected with the process of identity formation the book points out the possibility of the readers identification with certain fictional discourses permeating the convention. The study focuses on complex links between AngloAmerican cultural discourses and narrative constructions of identity and explores narrative representations of contemporary family love and sexuality. It also tackles the relation between chicklit and consumerism reconstructing salient characteristics of contemporary consumer culture and the position of the fictional female consumer within discourses of body beauty and shopping.