Specifically created for blonde hair, the TIGI Bed Head Dumb Blonde Purple Toning Shampoo has been designed to replace undesirable yellow and brassy tones with cool blonde hues, through the use of clever purple pigments. Bed Head Dumb Blonde Purple Toning Shampoo Increases cool tones and combats yellow and brassy tones in blonde hair. Hair looks and feels smoother and softer with reduced flyaways and frizz. Improves blonde vibrancy and shine. Increases cool tones and combats yellow and brassy tones in blonde hair.- Hair looks and feels smoother and softer with reduced flyaways and frizz.- Improves blonde vibrancy and adds shine.Key Ingredients:- Purple toning pigment: Neutralizes brassy tones in blonde hair, and enhances cool tones.- Polyquaternium 10: Helps prevent and control frizz, static, and flyaways.- Amodimethicone: Adds shine to brittle, dull blonde hair. How to Use: Apply to wet hair and lather into the scalp. Leave on hair for between one and ten minutes, depending on the desired effect.