Whether inscribed in physical media projected on surfaces or viewed on digital devices we find ourselves constantly inundated with streams of visual data. Yet we know surprisingly little about how these images are made especially in journalistic contexts where representations are longlasting and where repercussions can be dramatic. To See and Be Seen considers some of the ideological aesthetic pragmatic institutional cultural commercial environmental and psychological forces that consciously or otherwise shape the production of news images and subsequently influence their reception. T. J. Thomson examines the expectations experiences and reactions of those depicted by visual journalists and considers other relevant factors how do everyday people perceive cameras and those who operate them How are identities visually represented and presented to different audiences And how does the physical and the socially constructed environment shape those depictionsThe results of Thomsonamprsquos research provide one of the first empirical and realtime glimpses into the experience of being in front of a journalistamprsquos lens. To See and Be Seen enables us to understand the stories behind images by considering the environment in which such images are made the exchange if one occurred between the camerawielding observer and the observed the identities of both parties and how they react to the representations that are created.To See and Be Seen is the winner of the National Communication Associationamprsquos 2020 Diane S. Hope Book of the Year Award. NCA reviewers called the book ampldquoa signature achievement in understanding the process of media production and the ethics of photojournalism.amprdquo