Tom's of Maine uses naturally sourced, naturally derived ingredients to create personal care products that work. Toms of Maine is fluoride free and is a natural toothpaste as well as a whitening toothpaste that protects against cavities. We believe in living for today and tomorrow We're guided by our Stewardship Model and over 45 years of expertise. Our passion is finding and combining naturally sourced and naturally derived ingredients to create personal care products that really work. Because our decisions have a lasting impact, we make them thoughtfully. Since 1970, our mission has been to help people live a more natural life. We're transparent about the ingredients we use. We explain where they come from, what they do, and how they are made, so that you can make the right choice for your family and yourself. Suggested Use: Instructions: Brush thoroughly, preferably after each meal but at least twice a day, or as directed by a dentist or physician. UPC: 077326445488 Weight: 0.69 lbs