Find your naturally brighter and whiter smile with Tom's of Maine Luminous White Natural Toothpaste with activated charcoal. Tom's of Maine's most advanced whitening formula helps you experience whiter teeth in two weeks by removing surface stains compared to regular fluoride toothpaste. This whitening toothpaste with charcoal is gentle on enamel, fights cavities and is safe for everyday use. Plus, it's made with biodegradable or mineral-derived ingredients. Order Tom's of Maine Toothpaste, and try their other natural dental care products. Tom's of Maine products use only ingredients that meet its stewardship standards for natural, sustainable and responsible, helping empower families to live more naturally. Tom's of Maine is a Certified B Corp and meets the highest standards of social and environmental performance, as well as public transparency. The company donates 10% of profits to charities committed to children's health, education and the environment. Thank you for supporting Tom's of Maine. UPC: 035000984265 Weight: 0.63 lbs RKU: TAR80137238