The Too Faced Born This Way Concealer in the shade Honey offers a transformative solution for achieving a flawlessly perfected complexion. This innovative 4-in-1 hydrating, longwear formula is expertly designed to cover imperfections, precisely contour facial features, highlight natural radiance, and impeccably retouch for a polished finish. Experience the ultimate multi-use formula, providing maximum coverage with an undetectable, natural appearance. When you use Too Faced Born This Way hydrating longwear concealer, you invest in a product that provides full, yet weightless coverage, so your skin appears so naturally perfected, they will believe you were born this way. This specific product is a Too Faced Born This Way full coverage concealer crafted to adapt seamlessly to your individual skin tone. Hydrating 4-in-1 Formula: This weightless concealer adeptly performs four distinct functions: concealing blemishes, dark circles, and hyperpigmentation; contouring to define facial structure; highlighting areas for luminosity; and retouching makeup for enduring perfection. Undetectable Full Coverage: A pigment-rich formula provides maximum coverage that feels light on the skin and blends seamlessly, creating a natural, photo-ready complexion without a heavy or cakey finish. Longwearing Performance: Engineered to provide reliable wear for up to 12 hours, maintaining its fresh appearance throughout the day without creasing or settling into fine lines. Beneficial Ingredient Complex: Enriched with Coconut Water to help replenish skin's moisture, Alpine Rose for supporting skin health and resilience, and Hyaluronic Acid to promote a smoother, more youthful appearance. Skin-Conscious Formulation: Developed as an oil-free and non-comedogenic product, making it suitable for a variety of skin types and designed to reduce the likelihood of pore clogging. Ethical Commitment: This concealer is proudly formulated to be paraben-free, cruelty-free, and vegan, adhering to responsible beauty practices. Suggested Use: For optimal results, apply the Too Faced Born This Way Concealer using its diamond doe-foot applicator. To Retouch or Conceal under Eyes and Hide Hyperpigmentation: Place a small dot from the flat side of the applicator directly onto the area of discoloration. Gently blend into the skin using your fingertips, a dedicated concealer brush, or a beauty blender-type sponge with a pressing or stippling motion until a flawless finish is achieved. To Conceal Blemishes: Use the precise tip of the diamond doe-foot applicator to place a small dot directly onto the blemish, for targeted coverage. For Highlighting and Contouring: Utilize the edge or tip of the applicator to sculpt finer lines for precise highlighting and contouring effects. The flat side of the applicator can be used for a fuller product application when desired.