This new collection of essays follows in the footsteps of the successful volume Thinking Ahead Essays on Big Data Digital Revolution and Participatory Market Society published at a time when our societies were on a path to technological totalitarianism as exemplified by mass surveillance reported by Edward Snowden and others. ampampnbsp Meanwhile the threats have diversified and tech companies have gathered enough data to create detailed profiles about almost everyone living in the modern world profiles that can predict our behavior better than our friends families or even partners. This is not only used to manipulate peoples opinions and voting behaviors but more generally to influence consumer behavior at all levels.