True Story - Ty Montague - Advertising - Harvard Business Review Press - Hardback

CN¥219.00
+ CN¥136.99 送货

True Story - Ty Montague - Advertising - Harvard Business Review Press - Hardback

  • 品牌: Unbranded
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True Story - Ty Montague - Advertising - Harvard Business Review Press - Hardback

  • 品牌: Unbranded
价格： CN¥219.00
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CN¥219.00
+ CN¥136.99 送货

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True Story - Ty Montague - Advertising - Harvard Business Review Press - Hardback

All of today's indicators show that consumers are not interested in what you tell them they need. Instead, they want to know what you stand for, what your business stands for, why you do what you do, and most importantly - what you can help them become. This is a guide to first uncovering and then articulating your firm's authentic brand story.
  • 品牌: Unbranded
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Ty Montague
  • 页数: 240
  • 出版社／标签: Harvard Business Review Press
  • 格式: Hardback
  • Fruugo ID: 135429424-285797635
  • ISBN: 9781422170687

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  • STANDARD: CN¥136.99 - 之间的交付 周二 06 一月 2026–周一 12 一月 2026

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