Whitening ToothpasteClinically proven, with a combination of patented dual-action technology.UltraDEX Whitening has been scientifically developed to enhance and whiten smile, eliminate bad breath instantly for 12 hours and also provide a protective shield over enamel, suitable for sensitive teeth. Helps remineralise teeth leaving them stronger and less sensitive. Used and recommended by dental care professionals.Enhances and whitens smile and restores natural whiteness to teethClinically proven advanced iQ+ ActiveOxi Technology instantly eliminates, not just masks odour-causing compounds (Volatile Sulphur Compounds) for 12 hour fresh breath confidenceProtects teeth and gums by removing bacteria and helping to prevent plaqueBacked by extensive scientific research SensiShield Enamel Defence (with hydroxyapatite) helps remineralise teeth and provides a protective shield over enamelIdeal for daily use or as part of a whitening maintenance programmeAdditional Benefits:Free from sulphates and harsh abrasives, the toothpaste is safe and effective for long term daily useContains Sodium Monofluorophosphate (1000ppm Fluoride) to help strengthen teethMint flavoured.Registered with the Vegan SocietyUltraDEX® is backed by scientific research and clinically proven technology and has been developed, used and recommended by Dental Professionals for 30 years.