Understanding Consumer Decision Making: The Means end Approach To Marketing and Advertising Strategy

CN¥1,799.00
+ CN¥113.49 送货

Understanding Consumer Decision Making: The Means end Approach To Marketing and Advertising Strategy

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Understanding Consumer Decision Making: The Means end Approach To Marketing and Advertising Strategy

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Understanding Consumer Decision Making: The Means end Approach To Marketing and Advertising Strategy

This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
  • Fruugo ID: 434385372-911592866
  • ISBN: 9780805817300

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  • STANDARD: CN¥113.49 - 之间的交付 周一 12 一月 2026–周五 30 一月 2026

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