THE NEW YORK TIMES BESTSELLER AS SEEN ON THE HIT TV SHOW THE BEAREssential lessons in hospitality for every business from the former coowner of legendary restaurant Eleven Madison Park.Will Guidara was twentysix when he took the helm of Eleven Madison Park a struggling New York City twostar brasserie that had never quite lived up to its majestic room. Eleven years later EMP was named the best restaurant in the world.How did Guidara pull off this unprecedented transformation Radical reinvention a true partnership between the kitchen and the dining roomand memorable overthetop bespoke hospitality. Guidaras team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner they filled a private dining room with sand complete with maitais and beach chairs to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team who learned to deliver praise and criticism with intention why the answer to some of the most pernicious business dilemmas is to give morenot less and the magic that can happen when a busser starts thinking like an owner.Today every business can choose to be a hospitality businessand we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants with the industrys most famous players like Daniel Boulud and Danny Meyer Guidara urges us all to find the magic in what we dofor ourselves the people we work with and the people we serve.