Value Based Pricing Drive Sales and Boost Your Bottom Line by Creating Communicating and Capturing Customer Value

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Value Based Pricing Drive Sales and Boost Your Bottom Line by Creating Communicating and Capturing Customer Value

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Value Based Pricing Drive Sales and Boost Your Bottom Line by Creating Communicating and Capturing Customer Value

Explains how to use value to inform marketing selling negotiation and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
  • 品牌: Unbranded
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Harry Macdivitt
  • 出版日期: 2019-12-06
  • 页数: 288
  • 出版社/标签: McGraw-Hill Education - Europe
  • 格式: Hardback
  • Fruugo ID: 343410797-752506622
  • ISBN: 9780071761680
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