Verb Purple Shampoo cleanses and brightens to bring blondes back to life. Formulated with professional grade violet pigment and açaí extract, this shampoo was designed to neutralize brassy yellow hues in blonde, grey and silver hair tones. Benefits Neutralizes brassy yellow hues in natural or color-treated blonde, grey and silver hair tones.Gently cleanses and brightens hair. Key Ingredients Violet pigment: helps cancel out yellow, brassy tones.Açaí extract: the purple superfruit is rich in antioxidants which help provide extra moisture.Coconut fatty acids : easily absorbed by hair, helps to hydrate and nourish.Frankincense oil : helps add shine and moisture to hair. Active Ingredients: Massage into wet hair, lather well and rinse. Follow with Verb Purple Mask. Use as needed. Suggested Use: Verb Purple Shampoo cleanses and brightens to bring blondes back to life. Formulated with professional grade violet pigment and açaí extract, thi. . . Expiration Date: We have fresh stock each week with exceptional expiration dates prior to APRIL 2024. Products will expire no later than six months to 1 year after receipt. Product Packaging: Please note that some manufacturer may often change their packaging. This product may arrive different from what is pictured. We will always ship the most up-to-date packaging to our customers. Please contact us if you have any questions about this product or would like to request an older version of this product. Healthcare Disclaimer: Content on this site is for reference purposes only. OTC Shoppe Express does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. UPC: 000002594004 Weight: 1.25 lbs