Website Quality And Shopping Behavior Quantitative And Qualitative Evidence - Tereza Semerdov
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Website Quality And Shopping Behavior Quantitative And Qualitative Evidence - Tereza Semerdov
This Book Analyses The Impact Of Web Design Parameters On User Experience And The Behaviour Of Website Users. Website Design Is Considered One Of The Key Parameters Of A Companys Internet Presentation, Affecting Consumer Attitudes And Buying Behaviour. The Authors Examine The Concept Of Website Quality Based On The Identification Of Patterns Of User Behaviour In The Online Environment, Particularly Focusing On The Functional And Aesthetic Parameters Of Web Design And Causal Relationships Between Them.
- 品牌: Unbranded
- 类别: 商业、 金融与法律
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语言: English
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作者: Tereza Semerdov
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出版日期: 2020-04-04
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页数: 140
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出版社／标签: Springer Nature B.V
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格式: Paperback
- Fruugo ID: 469761239-983716163
- ISBN: 9783030444396
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