Use the Science of Behavioral Economics to Understand Why People BuyThe most important business book to come out in years. Michael F. Schein author and columnist for Forbes Inc and Psychology Today2022 First Place Category Winner CIBA Chanticleer International Book Awards1 New Release in Business Encyclopedias Marketing Research Customer Relations and Customer ServiceWhat Your Customer Wants And Cant Tell You explains the neuroscience of consumer behavior. Learn exactly why people buyand how to use that knowledge to improve pricing increase sales create better amp8220brainfriendlyamp8221 brand messaging and be a more effective leader.Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner consultant and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer innovation and truly impactful branding to achieve real bottomline benefits.Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.Dramatically improve your effectiveness as a leader and marketer with the practical tools in this bookRealworld examples that bring a concept to life and make it stickIdeas to help you with problem solving for your businessWays to hack your brain into coming up with innovative programs products and initiativesIf you liked marketing and business books like Nudge Predictably Irrational or This is Marketing by Seth Godin youamp8217ll love What Your Customer Wants And Canamp8217t Tell You.