Whats in a Name?: Advertising and the Concept of Brands

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Whats in a Name?: Advertising and the Concept of Brands

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Whats in a Name?: Advertising and the Concept of Brands

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Whats in a Name?: Advertising and the Concept of Brands

This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.
  • Fruugo ID: 343477680-752573869
  • ISBN: 9780765611123

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  • STANDARD: CN¥64.99 - 之间的交付 周一 12 一月 2026–周五 30 一月 2026

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