When Digital Becomes Human The Transformation Of Customer Relationships
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- 品牌: Kogan Page LTD
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When Digital Becomes Human The Transformation Of Customer Relationships
Winner: 2016 Chartered Management Institute Management Book Of The Year - Commuters Read Category In An Age When Customers Have Access To Vast Amounts Of Data About A Company, Its Product And Its Competitors, Customer Experience Becomes Increasingly Important As A Sustainable Source Of Competitive Advantage. But Success Doesnt Just Rely On Digital Engagement And Excellence, But Also On Combining A Digital-first Attitude With A Human Touch. In When Digital Becomes Human, Steven Van Belleghem Explores And Explains The Digital Relationships.
- 品牌: Kogan Page LTD
- 类别: 商业、 金融与法律
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语言: English
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作者: Steven Van Belleghem
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出版日期: 2016-04-11
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页数: 208
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出版社／标签: Kogan Page LTD
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格式: Hardcover
- Fruugo ID: 547234437-1105151434
- ISBN: 9780749479152
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