From a world-renowned expert on creative play and the impact of commercial marketing on children, a timely investigation into how big tech is hijacking childhood-and what we can do about it"Engrossing and insightful. rich with details that paint a full portrait of contemporary child-corporate relations." &8212;Zephyr Teachout, The New York Times Book ReviewEven before COVID-19, digital technologies had become deeply embedded in children's lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive world of the &8220;kid-tech&8221; industry.In the &8220;must read&8221; (Library Journal, starred review) Who&8217;s Raising the Kids?, Susan Linn&8212;one of the world&8217;s leading experts on the impact of Big Tech and big business on children&8212;weaves an &8220;eye-opening and disturbing exploration of how marketing tech to children is creating a passive, dysfunctional generation&8221; (Kirkus Reviews, starred review). From birth, kids have become lucrative fodder for tech, media, and toy companies, from producers of exploitative games and social media platforms to &8220;educational&8221; technology and branded school curricula of dubious efficacy.&10;&10;Written with humor and compassion, Who&8217;s Raising the Kids?