Great leaders embrace a higher purpose to win. The Netamp10Promoter System shines as their guiding star.Fewamp10management ideas have spread so far and wide as the Net Promoter System NPS.amp10Since its conception almost two decades ago by customer loyalty guru Fredamp10Reichheld thousands of companies around the world have adoptedamp10itfrom industrial titans such as MercedesBenz and Cummins to techamp10giants like Apple and Amazon to digital innovators such as Warby Parker andamp10Peloton.Now Reichheld has raised the bar yet again. Inamp10Winning on Purpose he demonstrates that the primary purposeamp10of a business should be to enrich the lives of its customers. Why Because whenamp10customers feel this love they come back for more and bring their friendsamp8212generatingamp10good profits. This is NPS 3.0 and it puts a new take on the ageold Goldenamp10Ruleamp8212treat customers the way you would want a loved oneamp10treatedamp8212at the heart of enduring business success. As the compellingamp10examples in this book illustrate companies with superior NPS consistentlyamp10deliver higher returns to shareholders across a wide array ofamp10industries.But winning on purpose isnt easy. Reichheld alsoamp10explains why many NPS practitioners achieve just a small fraction of the systemsamp10full potential and he presents the newest thinking and best practices foramp10doing NPS right. He unveils the Earned Growth Rate EGR the first reliableamp10complementary accounting measure that can truly leverage the power ofamp10NPS.With keen insight and moving personal stories Reichheldamp10advances the thinking and practice of NPS. Winning onamp10Purpose is your indispensable guide for inspiring customer loveamp10within your own teams and using Net Promoter to achieve both personal and businessamp10success.