You Don''t Need Professional Writing Experience To Create Successful, Salable Greeting Cards. All You Need Is Your Own Creativity And The Expert Guidance Of Karen Moore.as A Thirty-year Greeting Card Industry Professional With More Than 10,000 Published Sentiments, Moore Knows The Ins And Outs Of The Greeting Card Business. In This Hands-on Guide, She Offers Practical Instruction, Idea Joggers, And Exercises That Will Teach You How To Survey The Market, Find Your Niche, And Write Greeting Cards That Say Just The Right Thing.from Humor To Inspirational Writing, Moore Profiles The Special Needs Of Each Greeting Card Category And Also Shows You How To Spot New Trends, So You Can Write The Cards Publishers Are Seeking Today.